Thursday
18Mar2010

What is it with mobile/tech and Q1?

There's a lot of activity in Q1 for the mobile industry, in fact, had I had the money and the inclination, I could probably have been on the road every week for the last 12 without a break.  Even if I'd limited myself to the headline events, there's: CES, Mobile World Congress, SXSW, Mix and CTIA - that's ignoring CeBIT and a bunch of other minor shows and events I was invited to.

For a startup this is a tricky juggling act. Especially after many years of travelling on somebody else's budget.  Finding money for yourself is somewhat scary when you look at 2 Vegas Tradeshows and a European one in the same quarter.

We've managed it, and we're hoping to make some great announcements around then too, so keep an eye on the site/blog.  We're working on our key product launches and a new demo system which should show our technology off extremely well.

Wednesday
17Mar2010

Getting There - Web Side...

I mentioned a while ago that writing copy for what we do was like looking at the screen until your eyes bleed.  Hopefully my eyes will be starting heal up now as we're getting close to completing a lot of our V1/Beta messages.

I've had the complaint a few times now that people get what we do when they see if but struggle from the website.  We're planning to add some informational videos shortly with working demos of our technology.  But in the meantime we've been busy putting together a better series of explanations for the technology and just how it helps put solutions out there.

We'll probably write up a short case study of our 72 hour app development cycle for the Mix10 Application too.  

Anyway, we still are preparing for CTIA so must be going.

Tuesday
16Mar2010

CTIA - Meetings

Informational update.

We're going to be at CTIA from Monday to Thursday next week.  Monday is already booked up as is Tuesday afternoon.

I'm still open Tuesday morning and all day Wednesday for meetings - if you want to catch up, then let me know.  

We're hoping to put some news out about a big new customer next week.

Monday
15Mar2010

We have an Appz for that...

It's been an interesting weekend as we fiddled with the Mix10 Appz and had a think about what it is we had done with it.  We've had some positive feedback from a couple of trial users who liked the general approach and were extremely impressed with the speed at which we'd put the complete application together.

The question they asked, and I suppose one we need to think about is what we do with that? 

Our business goals are clear, we still intend to license the technology to third parties and provide hosted solutions for some of our services.  However, the tactical appz like the MWC App and the Mix App have given us a boost in the web traffic, if nothing else.  To whit, as of this morning the Viafo website has had as much traffic as our previous record breaking month...

With this in mind I think we'll do a CTIA app - it's in keeping with ViaEventz anyway.  But what else should we do?  The World Cup (Soccer, you know the one that practically everybody in the world plays) is coming up in June - should we build an app for that and have it on our main platforms, which should, by then, include WinMo, Bada, iPhone and Android?  Or does that become a low revenue time sink for us?

To be honest, I don't know at the moment.  I'll let you know when we make the decision.

 

Sunday
14Mar2010

CTIA Prep 

In a little over a week it'll be time for one of the big events of the North American Telecoms calendar, the early CTIA event.

We're thinking of doing another App "for that" - at least for WinMo - we'll be aiming to have our iPhone demo to show then, but it's touch and go at the moment.

At the very least we're intending to launch our first 2 apps, ViaNewz and ViaSearchz, and also probably, announce our second significant customer deal and the target platform.

As always, if you want to meet, let me know.